Advert Analysis and semiotics
Own Advert

Denotation:
Our advert starts with Sadia entering through a door , she steps on a piece of chip without realizing . Then I step through the same door and spot the mess made , as I'm the one who spotted it I also have to clean it up. This is where the idea of the broom is initially introduced . Sadias voice comes as I'm seen in the video , she compares the Brilliant Broom 900 to a hoover , this is where the massage may become more clear . We end with me showing the audience how easy it is to use the broom , ending with an image of the actual product.

Shots:
The entire advert is filmed in a wide shot , this is so the situation is quite clear to the audience . Also wide shots allow audience to see the product quite clearly , the broom is seen fully in all shots , which was very useful . However I believe that a range of shots would have made our advert much more interesting e.g. a cut in , where the Broom could be shown in use , it would have focused much more on the product and created a variety.

Sound / Music
Initially we start the advert with silence so the situation becomes clear . Then we begin speaking , the voice of the person speaking is different to the person being filmed , which seems interesting and is quite popular in adverts. However , I do feel that our speaking could have been much more clear and loud . Towards he end we play a song 'I've got the power' , suggesting how consumers will have the power to Save Money , Save Time , Save Health' , I believe that this piece of music at the end makes our advert a little stronger and gives an ending to remember. The music chosen goes quite well with the advert , however adding some other form of music may have made it better.

Mise En Scene:
There is not very much to be seen on the scene except the actual product , Brilliant Broom 900, this focuses the audiences attention the actual product rather than on anything else. We also use a piece of paper at the beginning as a prop , we want it to look as if Sadia is a busy college student, I believe that using the paper was a good choice as it gives the message of her being busy and revising at the start.
We have also chosen a place with a bin in the right and plants in the as we wanted to create  a feeling of being at home. The massive carpet at the entrance adds to this as it serves almost as an entrance carpet which most people would have in their homes.

Editing
We have filmed each shot separately to give the idea of being in different time situations. There has been no cutting of any scene or shot , just the fact that each scene was filmed many times in order to make it perfect. We have included a picture of the Brilliant Broom 900 right at the end of the advert , to make sure the audience knows what we are selling. The image at the end has been edited using an app to make it more appealing .We increased the brightness so the broom is in focus , added our slogan at the top  , increasing in size so it catches the consumers attention. The name of the product is in the Centre to obviously focus it and also make it stick in the readers memory . We chose to put all the writing in yellow as it is an eye catching color.

Logo:
We decided to call our product The Brilliant Broom 900 , and created a logo in bright yellow and curved letters to make sure that the products name stands out to the audience . The color yellow grabs the attention on the words and the curly letters make the name stand out .

Slogan:
We decided to write the slogan ' Save Money , Save Time , Save Health' because not only does it sound interesting but it is also a hundred percent true . You save time as you only ' grab and scrub' , you save money as well all know it is much cheaper than a hoover and you save health as it can help you exercise in the comfort of your home . We have mentioned all these points in our advert as well as including them at the end.

Persuasive Techniques:
We have used various techniques in the advert. We start with the technique of punishment 'Are you really going to bother lifting that Hoover and let the noise pierce your ear drums' here we suggest how the audience will suffer physically by not buying the Brilliant Broom 900 .We also use the technique Bandwagon as I say ' Join the club' , I feel that this technique could have been made better and could have been linked with reward . At the end we use repetition in our slogan the word 'Save' repeated thrice , it could also be linked to the physical and psychological reward.

Connotation:
I think the meaning behind the products name 'Brilliant Broom 900' is clear. It is a repetitive technique to make the reader remember it well but the word Brilliant could be true in many senses .The broom is brilliant because its weightless , it costs almost nothing compared to a hoover , there is no electricity bills for it , all it needs to survive is a little corner in the house . A hoover or any other cleaning product may take a few minutes to clean but The Brilliant Broom takes no more than 2 minutes. The word Brilliant may also be seen as creative ,as we have shown a way in which only a single broom can help you exercise and improve health.

Social / Cultural context:
I think the only thing I can say about context is that in 2017 hoovers and other cleaning appliances with high technology are in demand. They seem very fancy and useful but are very expensive and do ruin the texture of your carpet , also they take an incredible amount of time to clean . Therefore a product like The Brilliant Broom 900 should be in every house because we are sure that it will come in need some day .