Evaluation of cross platform advertsing

Evaluation of cross platform advertising

	Strengths	Potential problems	Examples
Viral advertising	Opportunity to make a huge amount of money through advertising Viral adverts which are brilliant can spread quickly , like a virus , which means a huge amount of support from audience .The company can make huge success. Which can give credibility to the brand	Viral adverts are quite hard to create , they need to advertise the brand as well as make the audience remember it well and make them share it Viral adverts can also backfire , they might not create a buzz amongst viewers , which means that a lot of money is lost and little profit made	Always , #likeagirl = the advert was publishes in 2014 and has 64million views so far , an advert which sounds and looks as if appeals only to women but it appeals to all genders. The advert became very popular as it broke the typical stereotype towards women.
Native advertising	There is a higher chance that audience will view a native advert , because it is disguised they are more likely to watch till the end , which fulfils the purpose of the adverts. It connects the brand and the reader much more strongly than just an advert which most people avoid. The brand can therefore develop greater sharing opportunities	Native advertising can fail if not planned and executed properly to n audience, The adverts can seem unethical to readers , they can dishonest and misleading headlines.	An example of native advertising is Ariana Grande's video song , focus . In the advert she is seen writing the name of her song on a Samsung phone screen and later she takes selfies on the phone she used earlier on. The audience may be much more interested in the phone purely because it is focused in a Ariana's song , a well known star.
Targeted advertising	It appeals to specific needs of people so they are more likely to click on the advert , which will benefit the brand Native ads can appear in almost every online media platform , so they are wide reaching and likely to attract audience.	while some people may be interested in the adverts , many people tend to ignore native ads. Some people may see completely irrelevant ads on their media page which may put them off from clicking any ads at all.	A well known example of targeting advertising is YouTube . On YouTube your history is tracked according to the videos you watch , and when you visit YouTube again more videos related to ones you have watched begin to appear.
Shoppables and Influencers	A brand may become very popular due to the fact that it is associated with a celebrity The brand will make huge profits because the their products will be viewed and bought across the globe.	It may be very expensive to get a celebrity to endorse your brand . Majority will not be influenced by the brand as they will be more interested in other features of the media platforms.	A very common example of shoppables is Instagram , where nearly all celebrities post pictures of their latest dressing as well adding the tags such as the designers name.